inriver — product information is the new face of brands and businesses online. It’s also used to propel growth and drive revenue. We created a video to tell the story of how the Prysmian Group – the world’s largest cable manufacturer – used inriver PIM to launch their North America operation as well as tackle a pandemic.
inriver —
Product information is the new face of brands and businesses online. It’s also used to propel growth and drive revenue.
We created a video to tell the story of how the Prysmian Group - the world’s largest cable manufacturer - used inriver PIM to launch their North America operation as well as tackle a pandemic.
The story
We built the script around an interview with the two women in charge of Prysmian’s digital transformation.